Here’s a starting place:
google search turnkey defined -> of or involving the provision of a complete product or service that is ready for immediate use
A complete product or service that is ready for use. I walk into one grocery store to get all the groceries I need. Oh yeah, and I’ll grab a pack of batteries while I’m there… and maybe throw in a pack of white v-neck tee’s while I’m here… Oh… and I’ve been meaning to get my oil changed. I’ll do that here too. Convenient.
Why should’t I get my oil changed while I get my groceries and the newest blu-ray release? What’s wrong with capping a burger and fries with a McLatte? Nothing is necessarily wrong with it… it’s convenient. And if you don’t mind your latte tasting kind of like that burger and fries, then go for it.
There we have it… a complete product or service that is ready for IMMEDIATE use — so convenient.
But, do we lose something in the turnkey rat race? Do we lose something when we can walk into a place and get everything we need and everything we want? Does some inner fortification of my soul die within me when I open a single iPhone application to make 99% of my purchases, promising to arrive at my doorstep within 48 hours? I mean… it’s totally convenient… but is there a hidden cost somewhere flying just below the radar?
I love the german originated Aldi Grocery Stores for this very reason. It’s the consumer’s AA rehab protocol. Americans Anonymous — My name is Phil … Hi Phil… and I’m American. I feel entitled to get anything I want, whenever I want… I need help. Aldi stocks one kind of most — not necessarily all — grocery items. One week they may have lightly salted cashews and only lightly salted almonds the next. No apology. They have found a way to simplify their business model and have somehow convinced their patrons that we are not entitled to get everything we want. Thank you Aldi… I needed that. Want a shopping cart? That will be $.25. Oh, don’t worry, you’ll get your quarter back… after you return your shopping cart exactly where you found it. Grocery sacks? That will cost you a few pennies as well. Or, you can use these boxes that we have lying around after stocking the shelves. Need something that Aldi didn’t actually carry in stock this week? Sorry, maybe try next week. The best way I can describe this transcendent experience is #thegreatamericandetox — sometimes… it’s healthy for my soul to not get what I want.